The best cologne for men can vary based on budget, personal preference, and occasion, but they all share a common goal: helping you smell fantastic. Cologne formulations differ significantly from one scent to another, yet what unites the finest fragrances is their ability to enhance your personality and improve the experience of those around you. Conversely, poor-quality colognes can have the opposite effect (if you’ve ever been trapped in an elevator with someone drenched in Axe, you know exactly what we mean). This makes it especially important to choose wisely.
This is where we come in. Finding the best men’s cologne for you begins with understanding fragrance families and identifying which ones are appropriate for different contexts. For instance, woody, citrus, or aromatic colognes often work well as daily “signature scents”—the fragrances that your coworkers, friends, and even the cashier at your local bodega associate with you.”Woody fragrances have depth richness and are more [inherently] masculine,” explains Leila Zagwolsky, co-founder and CEO of the perfume discovery platform Luxury Scent Box (LUXSB). On the other hand, aromatic and citrus colognes—scents that Zagwolsky describes as “bright, refreshing, and energizing”—are better suited for year-round wear. These fragrances are also more likely to become your signature scent compared to sensual spicy or leather options, although those sultrier scents certainly have their time and place.
Regardless of what you seek in a cologne—whether it’s an everyday staple, a mood-lifting scent for gloomy days, or a statement-maker for special occasions—there’s a standout, compliment-inducing option here for you. We have sprayed, tested, and ultimately loved each fragrance, ensuring that you find the perfect match for your style and personality.
Best Signature Cologne: Le Labo Thé Matcha 26 EDP
Vibe: Sophisticated architect
Key Notes: Citrus, fig, woods
Why We Love It?
While many gravitate towards Santal 33, in my opinion, Thé Matcha 26 is the standout scent from Le Labo. This fragrance strikes a perfect balance between being smart and playful, introverted and sexy. In reality, it embodies all these qualities and more, making it an ideal signature scent for a man with many layers.
A Complex Aroma
Thé Matcha 26 features a unique blend of notes that create a harmonious experience. The green tea accord is complemented by hints of citrus and floral elements, which add brightness and depth. The result is a fragrance that feels both refreshing and sophisticated, suitable for various occasions—from casual outings to more formal events.
Personal Impact
Since its debut, I’ve successfully converted several friends to this fragrance, and I wouldn’t be surprised if many more join the ranks. It’s exquisite in every way and absolutely deserving of its top spot here. With a complex blend of notes, it leaves a lasting impression without overwhelming. Many notes in the bottle, zero notes from me—this scent truly speaks for itself.—
Another Great Signature Scent: D.S. & Durga Debaser EDP
Vibe: Sunset hike on the summer solstice
Key Notes: Green notes, fig, tonka, wood, coconut
Why We Love It?
While I didn’t include too many “sweet” scents in this selection, Debaser made the cut for a good reason. Yes, it has a sweet profile but also exudes an earthy freshness that sets it apart. This fragrance evokes the feeling of a forest bath near a grove of fig trees, making it one of the most universally appealing fragrances on this list.
A Sensory Experience
Debaser captures the essence of nature with its green notes, which provide a refreshing and invigorating quality. The fig adds a luscious sweetness, while the tonka bean introduces a warm, creamy undertone. The wood and coconut notes round out the composition, creating a well-balanced scent that feels both grounded and uplifting.
Versatility and Appeal
This fragrance is perfect for those who appreciate a scent that can transition seamlessly from day to night. Whether you’re enjoying a casual summer outing or attending a sunset gathering with friends, Debaser is versatile enough to complement any setting. Its broad appeal makes it a fantastic choice for anyone looking to expand their fragrance collection.
Best Classic Cologne: Ralph Lauren Polo EDT
Vibe: Worldly polo player
Key Notes: Pine, patchouli, leather, tobacco
Why We Love It?
There’s a reason the original Polo continues to hold strong nearly half a century into its existence: it manages to be both sexy and professional. This versatile woody-aromatic scent works in almost every context, making it a timeless choice for men of all ages. Whether you’re heading to the office, attending a formal event, or enjoying a casual outing, Polo fits seamlessly into any occasion.
A Timeless Classic
The enduring appeal of Polo lies in its ability to evoke a sense of sophistication and confidence. The combination of pine and patchouli creates a rich, earthy foundation, while the leather and tobacco notes add depth and warmth. This classic fragrance has stood the test of time, and wearing the version that started it all still feels as refreshing as the latest launches. It’s a scent that tells a story of tradition and elegance, making it a staple in any fragrance collection.
Another Great Classic Scent: Creed Aventus EDP
Vibe: Summer in Colorado
Key Notes: Pineapple, black currant, musk, birch
Why We Love It?
For hard-boiled fragrance buffs, Aventus’ ubiquity has sparked a polarizing love-it-or-hate-it debate, likely due to its enormous popularity. This fragrance is celebrated for its crisp, birch-tinged, pineapple-esque zeal, which makes it a standout choice for many. Despite the mixed opinions, I’d strongly recommend you ignore that debate completely— for most folks, the fragrance is as straightforward as a tidy rom-com ending: love at first sniff.
A Fragrance Phenomenon
Aventus has become a phenomenon in the fragrance world, often regarded as one of the best modern classics. The vibrant notes of pineapple and black currant create an invigorating opening that captures attention, while the musk and birch provide a sophisticated backbone. This combination results in a scent that is both refreshing and powerful, making it perfect for summer days or special occasions.
Best Niche Cologne: Arquiste Misfit EDP
Vibe: Self-aware creative director
Key Notes: Patchouli, lavender, tonka bean, balsam
Why We Love It?
In the perfume industry, all noses are pointed towards Arquiste right now, and Misfit is the niche house’s absolute best scent. This fragrance leans towards the sexier side, making it perfect for evening wear or date nights. However, it also shines during the daytime, especially if your vibe is vibrant and extroverted—or if you’d like it to be.
A Conversation Starter
Wearing Misfit will likely prompt questions about your fragrance, so be prepared to play coy if you’re the gatekeeping type. There’s a reason my personal bottle is half empty despite the hundreds of other options in my scent library—and why I plan to order another as soon as it’s finished. The blend of patchouli and lavender creates a captivating aroma that is both inviting and intriguing, making it a standout choice for those who appreciate unique and memorable scents.—
Another Great Niche Scent: Lazarus Douvos We Met In Roma EDP
Vibe: The high-school crush you should’ve asked out
Key Notes: Orris, orange blossom, rose, incense
Why We Love It?
I can’t fully explain why, but a few scents have impacted me as strongly as We Met In Roma. This fragrance evokes a feeling that resembles a memory I never made—a happy, nostalgic sensation that I find myself turning to for purely selfish reasons. I know full well that anyone else who encounters this scent will find it uplifting and profound, too.
A Nostalgic Experience
The combination of orris, orange blossom, and rose creates a beautifully floral and slightly powdery aroma that feels both romantic and wistful. The addition of incense adds depth and warmth, making it a fragrance that lingers in the air and leaves a lasting impression. It’s the kind of scent that transports you to a sun-drenched afternoon in Rome, filled with the promise of what could have been.
Versatile and Evocative
We Met In Roma is versatile enough to be worn on various occasions, whether you’re reminiscing about past loves or simply enjoying a day out. Its unique character makes it a great choice for those who appreciate niche fragrances that tell a story and evoke emotions.
Best Iconic Cologne: Chanel Bleu de Chanel EDT
Vibe: Happy-go-lucky teenage heartthrob
Key Notes: Citrus, resin, sandalwood
Why We Love It?
Even if you weren’t aware of it at the time, you’ve probably caught a whiff of Chanel Bleu de Chanel at one point or another—and likely haven’t forgotten it since. Its pleasant omnipresence tends to conjure happy memories for those who encounter it, especially in passing. For me, it evokes memories of an ex-boyfriend who was all too fun and none too serious—exactly what I needed him to be during that time in my life.
A Timeless Classic
Bleu de Chanel is a versatile fragrance that seamlessly transitions from day to night, making it suitable for various occasions. The bright citrus notes invigorate the opening, while the resin and sandalwood create a warm, sophisticated base. This balance makes it appealing to a broad audience, ensuring that it remains a staple in many fragrance collections.
Nostalgic Moments
I always treat myself to a spritz when I wander into Sephora if only to feel 22 again. How’s that for time travel? The scent has a way of transporting you back to carefree days, reminding you of the joy and excitement of youth. Its ability to evoke nostalgia is one of the reasons it has become such an iconic fragrance.
Another Great Iconic Cologne: Caswell-Massey Number Six EDP
Vibe: Oval Office-ready
Key Notes: Bergamot, clove, amber, musk
Why We Love It?
Caswell-Massey Number Six is a scent George Washington chose, and this American stalwart persists for its crisp, sophisticated projection. It feels like a modern evolution of the classic aftershave cologne—retaining that barbershop-adjacent vibe but with significantly more lasting power.
A Historical Legacy
This fragrance has a rich history, dating back to the 18th century, and it embodies a sense of timeless elegance. The bergamot provides a refreshing citrus note, while the clove adds a warm spiciness. The amber and musk create a smooth, inviting base that lingers on the skin, making it a perfect choice for those who appreciate classic scents with a contemporary twist.
Confidence and Sophistication
Wearing Number Six feels like stepping into a world of sophistication and confidence. It’s the kind of scent that makes you feel ready to take on the day, whether you’re heading to the office or attending a formal event. Much like George, I simply cannot tell a lie—this fragrance is a true classic that deserves a place in any fragrance wardrobe.
Best Luxury Cologne: Louis Vuitton Imagination EDP
Vibe: That mid-shower moment of mental clarity (but the shower overlooks an ocean)
Key Notes: Citrus, neroli, ginger, black tea
Why We Love It?
I legitimately get goosebumps every time I smell Louis Vuitton’s Imagination EDP. It’s a tingle in my scalp that sends serotonin surging through my veins. Before I encountered this fragrance, I never thought a scent could make me feel as if gravity had left my body. To put it in less poetic terms, if I had to choose one scent to wear for the rest of my life, it would probably be this.
A Unique Olfactory Experience
Imagination is a masterful blend of citrus and neroli that creates an uplifting and refreshing opening. The addition of ginger adds a spicy kick, while the black tea note introduces sophisticated depth. This combination results in a fragrance that feels invigorating and calming, making it perfect for any occasion—whether enjoying a sunny day at the beach or attending a formal event.
The Power of Scent
What sets Imagination apart is its ability to evoke a sense of freedom and clarity. It’s the kind of fragrance that can transport you to a serene place, allowing you to escape the hustle and bustle of everyday life. Each spritz feels like a moment of indulgence, making it a luxurious choice for those who appreciate the finer things in life.—
Another Great Luxury Scent: Mind Games Ruy Lopez Parfum
Vibe: Tatted West Village bar owner
Key Notes: Leather, rum, oak, black pepper, cherry
Why We Love It?
I could spill endless ink on Mind Games’ nuanced selection of parfums, but I have to tip my hat to Ruy Lopez. This fragrance is a perfect option for buttoned-up events—whether at weddings or work dinners, it never fails to announce you as a good-time guy. Its long-lingering machismo will continue to remind you of those good times weeks after they’ve passed.
A Bold Statement
Ruy Lopez is a bold and complex fragrance that combines the richness of leather with the warmth of rum. The oak adds a grounding element, while the black pepper introduces a spicy edge that keeps things interesting. The hint of cherry provides a sweet contrast, making this scent both inviting and intriguing.
Best Long-Lasting Cologne: Tom Ford Beau de Jour EDP
Vibe: The coolest account manager at the fanciest marketing agency
Key Notes: Lavender, geranium, moss
Why We Love It?
Every time I wear Beau de Jour, I feel like I’m cosplaying as a genteel man-about-town. (The joke’s on you: I hate the opera.) More realistically, though, I feel like a writer who hits all of his deadlines with zero notes from my editors, who are all very proud of me. That’s exactly what this fragrance is supposed to do: turn you into the best version of yourself.
A Sophisticated Blend
Beau de Jour is a masterful composition that combines the freshness of lavender with the floral notes of geranium, creating a sophisticated and uplifting aroma. The moss adds earthy depth, grounding the fragrance and making it suitable for both daytime and evening wear. This scent is perfect for those who want to exude confidence and elegance without being overpowering.
Long-Lasting Impact
One of the standout features of Beau de Jour is its impressive longevity. This fragrance clings to the skin, ensuring that you smell great throughout the day. Whether you’re in a meeting, out for lunch, or enjoying an evening event, you can trust that Beau de Jour will remain present, enhancing your aura and leaving a lasting impression.
Another Great Long-Lasting Scent: Mancera Aoud Lemon Mint EDP
Vibe: The impression you want to make at your high school reunion
Key Notes: Lemon, oud, almond, vanilla, musk
Why We Love It?
While other scents on this list might boast better sillage or longevity, Mancera Aoud Lemon Mint wears like an extrait, even though it’s a surprisingly affordable EDP. It’s also a best-seller among Zagwolsky’s LUXSB customers. “It’s become a staple in a fragrance wardrobe year-round, but especially during the summer months,” she says. “That touch of almond contrasted with the depth of leather provides the perfect balance—a terrific signature scent.”
A Unique Combination
The vibrant lemon note provides a refreshing opening, while the oud adds a rich, woody depth that is both intriguing and sophisticated. The almond and vanilla create a creamy sweetness that softens the intensity of the oud, making it approachable and versatile.
Best Subtle Cologne: Escentric Molecules Molecule 01 EDT
Vibe: Dude who swears he “isn’t wearing anything!”
Key Note: Iso E Super
Why We Love It?
Molecule 01 might be the most famous “no-fragrance fragrance” on the market. Its key ingredient, the Iso E Super molecule, expresses itself differently on each wearer, making it a unique experience for everyone. This scent is perfect for those who prefer a subtle approach to fragrance. You can layer it with another scent or let it mix with your skin’s natural chemistry for an oh-so-subtle effect.
A Unique Experience
Some folks won’t notice a thing, while others will instantly demand to know what you’re wearing. This duality makes Molecule 01 a fascinating choice; it’s a conversation starter for those who appreciate the art of fragrance without being overpowering. The beauty of this scent lies in its ability to enhance your natural aroma, creating a personal signature that is uniquely yours.
Another Great Subtle Scent: St Johns Vetiver EDC
Vibe: The first cocktail you order on vacation
Key Notes: Vetiver, lime, grapefruit, amber, musk
Why We Love It?
St. John Vetiver harnesses one of the most reliable notes in the fragrance world to create a warm and rapturous effect. This scent captures the essence of relaxation and leisure, reminiscent of the first cocktail you order on vacation. While it may not last as long as other options on this list, that’s part of its charm.
A Refreshing Blend
The combination of vetiver, lime, and grapefruit creates a refreshing and invigorating aroma that feels both uplifting and grounding. Amber and musk add depth and warmth, making it a well-rounded fragrance perfect for casual outings or special occasions. This scent embodies a classic masculinity that is both approachable and sophisticated.
Ideal for Special Occasions
If you’re looking for a classically masculine scent for an occasional date night or fancy event, look no further than St Johns Vetiver. Its subtle yet memorable profile makes it an excellent choice for those who want to leave a lasting impression without being overwhelming. This fragrance is perfect for the man who enjoys the finer things in life while maintaining an air of understated elegance.
Best Unisex Cologne: Calvin Klein CK One EDT
Vibe: A Saturday at home with your boo
Key Notes: Green tea, musk, lemon, jasmine
Why We Love It?
By any metric, CK One is the quintessential unisex cologne. It’s perfect for couples who enjoy sharing scents, especially when both parties prefer wearing something that strikes a balance between masculine and feminine. This fragrance embodies a sense of togetherness and harmony, making it an ideal choice for those who appreciate a collaborative approach to fragrance.
The Perfect Weekend Warrior
I think of CK One as the perfect weekend warrior. When all I want to do is throw on a beefy hoodie and shades, this is the scent I reach for. The refreshing notes of green tea and lemon create an uplifting aroma that feels casual yet sophisticated. The musk and jasmine add depth, making it suitable for both relaxed days at home and spontaneous outings.
Another Great Unisex Scent: Maison Francis Kurkdjian Gentle Fluidity Silver EDP
Vibe: A speakeasy in Kyoto
Key Notes: Juniper berries, nutmeg, musk, coriander
Why We Love It?
I get a giddy sense of satisfaction whenever I wear Gentle Fluidity Silver; it’s my happy hour scent of choice. This fragrance feels like the first sip of a top-shelf gin and tonic, provided the gin is the premium Japanese variety that you definitely can’t find back home. It captures the essence of sophistication and adventure, making it a delightful choice for those who appreciate the finer things in life.
A Unique and Invigorating Blend
The combination of juniper berries and nutmeg creates a refreshing and spicy aroma that is both invigorating and comforting. The musk adds a sensual depth, while the coriander introduces a subtle earthiness that rounds out the composition. This unique blend makes Gentle Fluidity Silver a standout choice for anyone looking to make a statement without being overpowering.
Best Woody Cologne: Hermès Terre d’Hermès Eau Intense Vétiver EDP
Vibe: Hot tennis instructor
Key Notes: Vetiver, Sichuan pepper, green bergamot
Why We Love It?
Over a decade of grooming, coverage has led me to only two bottles of fragrance that I’ve used to the last drop. One isn’t on this list (shoutout to the brilliant Arquiste Nanban, a wintry staple); the other is Terre d’Hermès Eau Intense Vétiver, which I consider the best expression of Hermès’ iconic cologne. I went through an entire bottle in just a few months, and it remains one of the best purchases you can make for yourself, your partner, or your son.
A Timeless Classic
This fragrance is a reliable, invigorating, and head-turning masculine scent that’s perfect for all scenarios and seasons. The vetiver provides a rich, earthy foundation, while the Sichuan pepper adds a spicy kick that keeps things interesting. The green bergamot introduces a refreshing brightness, making it suitable for both casual and formal occasions.
Another Great Woody Scent: Burberry Hero Parfum
Vibe: Shy friend with a wicked sense of humor
Key Notes: Cypress, cedarwood, resin
Why We Love It?
I love Burberry Hero Parfum’s headiness. It boasts a strong, woody, extremely smart, and undeniably masculine character. It reminds me of your engineer colleague who’s a low-key CrossFit enthusiast but is too shy to bring it up at happy hour. Naturally, he’d prefer to let Hero Parfum do the talking.
A Complex Aroma
The cypress and cedarwood create a warm, inviting aroma that feels both grounded and sophisticated. The resin adds depth and richness, making this fragrance a great choice for those who appreciate a scent that is both intriguing and approachable. It’s a fragrance that feels curious and intellectual, embodying the essence of a great conversationalist.
Best Citrus Cologne: Ormonde Jayne Gatsby 22 EDP
Vibe: Sharing an aperitif with your closest homie
Key Notes: Bergamot, lemon, musk, vetiver
Why We Love It?
Gatsby 22 is positivity bottled. Every time I get a little huff of this fragrance, I can’t help but smile. To me, it feels like a leveled-up version of Dior Homme—more nuanced and niche than its iconic mass-market counterpart. This scent embodies a sense of joy and adventure, making it perfect for those moments when you want to feel alive and engaged with the world around you.
A Refreshing Experience
The bright notes of bergamot and lemon create an invigorating opening that instantly uplifts the spirit. The musk adds a warm, sensual undertone, while the vetiver grounds the fragrance with its earthy depth. Together, these elements create a harmonious blend that makes you want to get outside, to see and be seen, with every spritz.
Another Great Citrus Scent: Parfums de Marly Perseus EDP
Vibe: The first hit of Vitamin D after a long winter
Key Notes: Grapefruit, green mandarin, black currant, cashmere wood
Why We Love It?
Perseus EDP makes me so happy that I’ve almost considered drinking it! This fragrance captures the essence of a sunny spring afternoon or the first day of a cloud-free vacation—before you get sunburned. It’s the kind of scent that instantly lifts your mood and brings a sense of warmth and joy.
A Bright and Invigorating Blend
The combination of grapefruit and green mandarin creates a zesty, refreshing opening that feels like a burst of sunshine. The black currant adds a fruity sweetness, while the cashmere wood provides a soft, comforting base. This unique blend makes Perseus a delightful choice for those who appreciate bright, uplifting fragrances.
Perfect for Warm Weather
I wear Perseus every spring and summer and on plenty of the dull days in between when I need a pick-me-up. Its cheerful character makes it an ideal companion for outdoor activities, vacations, or simply enjoying a sunny day. This fragrance is sure to leave a lasting impression and evoke feelings of happiness and vitality.